A GROWING BRAND

A BORN TRENDSETTER

DONGPENG MARKS ITS SIXTH EXPEDITION AT CERSAIE 2018

大國品牌，世界風(fēng)行

東鵬再次代表中國出征意大利博洛尼亞展

The world’s foremost and prestigious convention showcasing the state-of-the-art trends in ceramics, bathroom design and furniture.

It attracts an astonishing 111,000 visitors around the globe and close to 900 exhibiting companies from 41 countries in 2017, with 30% of the exhibitors and 50% of the trade visitors coming from abroad.

Attendees include architects, designers, retailers, contractors and installers, etc.

Dongpeng has been attending the Cersaie Exhibition for six consecutive years from 2013 to 2018.

A Growing Brand Shapes the Trends

大國品牌引領(lǐng)潮流趨向

△The Growing of the Great Brand on CCTV

△President of Dongpeng Mr. He Xinming

at the Summit of The Growing of the Great Brand

As the most dedicated platform for the experts from ceramics and building industry, Cersaie has pooled the greatest minds and ideas ever and led the trends worldwide. Likewise, as the leading ceramic giant in China, Dongpeng has been always at the forefront of the domestic market and setting trends nationwide which others scramble to follow. This year, as a Growing Brand, Dongpeng shapes the trend again for the sixth consecutive years at Cersaie 2018.

作為世界上最受關(guān)注、最專業(yè)的建材盛事之一，意大利博洛尼亞展匯聚了來自世界各地建陶行業(yè)的杰出品牌，引領(lǐng)著世界潮流。作為中國建陶行業(yè)的領(lǐng)軍者，東鵬一直影響著行業(yè)發(fā)展，走在時尚前沿。2018年9月，東鵬第六次驚艷亮相意大利博洛尼亞展，向世人證明大國品牌的魅力。

The Upgrade in Design and Experience:

Dongpeng Hotel

設(shè)計升級 創(chuàng)享品質(zhì)

輕奢酒店風(fēng)凸顯工程實(shí)力

Hall 15 E35-F36,

Bologna Fair Center, Bologna, Italy

The Southeast Asian hospitality industry has a strong impact on Asia’s development, featuring distinct regional and cultural traits. The mainstream culture of Southeast Asian hotels is greatly different from the grandeur of American hotels and the refined style of European humanism. Instead, its core design philosophy is affected by naturalism, local culture and climate, delivering a message of pureness and nature, peace and harmony. At Cersaie 2018, Dongpeng will join hands with innovative designers in bringing the accessible luxury Southeast Asian hotel to our customers.

東南亞酒店業(yè)在亞洲頗具實(shí)力，在世界各個區(qū)域的酒店文化中也獨(dú)樹一幟，有著鮮明的地域文化特征。與美國酒店的宏大奢華及歐洲酒店注重人文原創(chuàng)的精致風(fēng)格有所不同，東南亞酒店設(shè)計的理念受自然主義本土文化和氣候等原因的影響，更加強(qiáng)調(diào)一種清新自然、開放平和的獨(dú)特享受。此次東鵬將聯(lián)手創(chuàng)意設(shè)計團(tuán)隊(duì)，打造高端東南亞度假酒店風(fēng)格，旨在為客戶帶來全新的空間體驗(yàn)，品味卓越實(shí)力。

Highlights of the Show to Watch Out

現(xiàn)場盛況 驚喜不斷

On 24th September, the Cersaie 2018 marked its grand opening at the Bologna fair center. The Dongpeng hotel, new product series and interactive activities stole the show and attracted numerous visitors around the world. It also inspired a great deal of highly demanding architectural and interior design projects.

盛會現(xiàn)場亮點(diǎn)不斷，東鵬憑借東南亞高端度假酒店風(fēng)設(shè)計、新品系列和創(chuàng)意有趣的現(xiàn)場互動成為全場焦點(diǎn)，將極具風(fēng)情和韻味的亞洲東方文化帶到了美麗的博洛尼亞，挖掘眾多潛在商機(jī)。

During the show, a team of top architects and interior designers from Italy as well as the professional media members from Ceramic Town Weekly（CTW， a local media in Foshan, China）highly appreciated our booth and exchanged in-depth views on design, image improvement and global branding, etc.

展會期間，由意大利頂級建筑師、室內(nèi)設(shè)計師和陶城報團(tuán)隊(duì)組成的專業(yè)評審團(tuán)蒞臨現(xiàn)場，現(xiàn)場點(diǎn)評。豪華的設(shè)計師團(tuán)隊(duì)由四家意大利頂級設(shè)計工作室的代表組成，分別來自Lombardini22工作室，Matteo Thun & Partners工作室，STUDIO CR34以及Seminato Mercadante工作室。他們對東鵬展位的設(shè)計給予了高度贊許，并就東鵬提升品牌形象和國際影響力等方面進(jìn)行深入探討。

Creative brand marketing has always been speaking for Dongpeng’s International core competitiveness and made it stand out of the crowd for the past 46 years. We launched a marketing activity on Facebook named My DP style which tipped the scale in favor of expanding our brand exposure.

創(chuàng)意品牌營銷一直都是東鵬國際核心競爭力的體現(xiàn)。此次，我們結(jié)合社媒FACEBOOK的流量優(yōu)勢在展位發(fā)起了一場“我的DP酷型”線下互動體驗(yàn)，現(xiàn)場人流絡(luò)繹不絕，紛紛參與活動贏取精美禮品，在社媒上極大地提高了東鵬品牌的曝光率和觸及度。

Coming Soon

One More Surprise Worthy of Expectation

匠心巨獻(xiàn) 盡在未來

During 15th-19th October, Dongpeng sincerely invites you to visit us at the 124th Canton Fair in Pazhouzhou International Exposition Center, Guangzhou. You can’t miss it!

10月15-19號，東鵬誠摯邀您參與第124屆廣交會，大國品牌，魅力詮釋，精彩不容錯過！